Prime golfers from Africa and Europe will likely be eyeing profitable Bitcoin (BTC) payouts on the finish of the 2022 season after a brand new sponsorship of South Africa’s Sunshine Tour.

The year-long season sees golfers compete for the highest spot on Sunshine Tour’s total leaderboard, the Order of Benefit. Crypto platform Luno, which has a giant footprint in South Africa and the broader African continent, has assumed the title sponsorship of the general rankings.


Cash talks in sport however the language is actually evolving, with Luno casting apart rand-based awards for the highest golfers on the Order of Benefit in favor of Bitcoin. The golfer that tops the Luno Order of Benefit will obtain 500,000 rand price of BTC — equal to $31,000, or 30,000 euros on the time of writing.

The second and third-placed golfers will obtain 200,000 rand and 100,000 rand in BTC, respectively, whereas Luno will even be sponsoring each skilled golfer on the Sunshine Tour 1000 rand price of BTC to encourage them to discover the trade’s cell software.

The Sunshine Tour can be utilizing the brand new sponsorship to make a change to its rankings system, shifting from money-based to a points-based rating from Could 2022. This intends to create a extra even enjoying area for golfers vying to high the Order of Benefit on the finish of the season.

There’s lots to play for as properly, with the primary spot additionally together with entry to 2 of golf’s Majors in the USA Open and British Open, in addition to a year-long luxurious car sponsorship.

Cointelegraph attended the sponsorship announcement on the prestigious Houghton Golf Membership within the coronary heart of Johannesburg and spoke to Luno’s normal supervisor for Africa Marius Reitz, who has facilitated a few sports-focused advertising and marketing campaigns over the previous 12 months:

“It’s important on a few fronts, firstly the truth that there may be Bitcoin prize cash, which is a primary for South Africa, and doubtless Africa. I believe its the primary sports activities sponsorship in South Africa involving a crypto firm.”

Luno intends to interrupt new floor with their first sponsorship involving an expert golf event, with synergies between the 2 highlighted by Reitz:

“The Sunshine Tour is a longtime model, they’re the house of golf in South Africa. It’s a trusted information for golfers from a younger age as much as an expert degree. The affiliation of belief and security is smart for us.”

Luno has made efforts to place itself as a trusted cryptocurrency trade that introduces new customers to the ecosystem with the assistance of a studying portal. The corporate made waves last year with a high-profile promoting marketing campaign that includes Rugby World Cup-winning Springbok coach Rassie Erasmus instructing customers purchase BTC.

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The corporate has now continued its exploration of the sports activities trade within the nation — a degree that Sunshine Tour Commissioner Thomas Abt believes will profit each industries in variety:

“I believe it’s implausible when a brand new model comes into the area. They’ve a robust backing, they need to make noise and so they’ve been doing it such as you’ve seen with the Rassie advert. They’ve executed it properly and I’m positive they may proceed with the Sunshine Tour.”

The impression was not misplaced on the golfers both, with Sunshine Tour skilled Callum Mowat additionally drawing comparisons between the mentality wanted to grasp each the world of golf and crypto:

“As a golfer, it’s a must to take dangers and also you additionally should imagine you might be by no means out of the sport, particularly after a nasty shot. I’m not too acquainted with cryptocurrencies however I do know that you just want endurance to grasp each of those.”

Reitz additionally acknowledged that the cryptocurrency area remains to be comparatively nascent with onboarding new customers and training of primary rules a main focus. The Luno Africa normal supervisor stated that th concentrate on studying and training is essential, whereas slowly introducing wider audiences to cryptocurrencies by way of avenues like sports activities sponsorships and advertising and marketing campaigns:

“Golfers assume in another way, they’ve received a distinct approach of taking a look at threat and reward – every shot they play they should take calculated dangers. It’s the identical in crypto. It’s nonetheless new and for folks to begin utilizing it of their on a regular basis lives would require a thoughts shift change and that doesn’t occur in a single day.”

The sports activities trade continues to be an attractive avenue for cryptocurrency exchanges, service suppliers and firms to promote their choices. Crypto manufacturers are actively involved in the biggest football leagues on this planet, on the canvas of the UFC’s octagons and around various tracks on the worldwide Method 1 roadshow.